The world is changing and so is the way we do business.
This session will explore the science of selling to the new generation of online buyers.
It will share ‘attraction marketing’ strategies to build your company brand, drive traffic to your website, dominate Google and share the strategies of successful companies that are using ‘new media marketing’ successfully.
You can learn new, low-cost strategies for boosting your business with the minimum of effort and at the minimum of risk. These strategies are proven to work but rarely used because few business owners realize how simple it can be to increase sales – even during tough economic times.
This a totally practical session and delegates will leave with many ideas that they can apply to their business immediately.
Discover how to supercharge your online presence, build your brand, sell your products and services and dominate the first page of a Google search. Discover the awesome power of video and how to get thousands of views.
This workshop equips participants with practical tools and techniques to enable them to discover: –
- How to dominate Google
- What makes great websites and what is required by clients as well as Google
- Innovative ideas to promote their business
- The power of the internet
- How to use audio and video to connect with online clients
- Market online with little or no technical expertise
- How to become a YouTube Superstar
- How and why to use the Big Five – Twitter, Facebook, YouTube, LinkedIn & Instagram
What you will learn:
- Planning your social media strategy
- Connecting with clients online
- How to drive potential and existing clients to your website using social media strategies
- Why and how you need to be part of the Google family
- How to Dominate the first page of Google
- Websites – what Google needs from you
- Website – tools to analyse your and your competitors’ websites
- Search engines – how to dominate the first page of Google using Social Media
- Marketing with articles both online and offline and creating thought leadership
- The latest low-cost tools and resources for marketing
- Using Google & LinkedIn Advances Search Strategies
- How to bring LinkedIn alive with articles, video and PowerPoint Presentations
- How to do advanced Google & LinkedIn searches
- The 3 essential elements of a successful video
- The 15 ranking factors to get seen on YouTube
- How to piggyback off successful videos
- The power of YouTube and how to embrace and use it effectively
- What it takes to create a great video and video testimonial