Anyone who knows me well will know that I am a technology geek and have the biggest collection of gadgets imaginable. It's so bad that every time I speak in Hong Kong, the gadget shop owners know me by name. The great thing about gadgets though, is if you use them they can increase the effectiveness of your business greatly. Each month I will be featuring a gadget, software or e-book could will increase your effectiveness. I don't know if anyone else is like me, but sometimes when I have appointments where I try to sell my services, I sometimes don't take notes as comprehensively as I should and sometimes forget important points. A great gadget that has assisted me is the Olympus DS3000 digital voice recorder. Every time I leave a meeting now, I dictate file notes on exactly what went on in the meeting and action plans to follow up. When I get back to the office, I plug in one end of a cord to my voice recorder and the other end to the USB port on my computer and it downloads automatically and saves it as a sound file. Now I can listen to it whenever I want to and not forget anything important. Even better, I have also bought Dragon voice recognition software and trained it to recognise my accent.
I love gadgets and technology and it has completely changed the way that I think and work. It also enables me to choose only the speaking engagements that I want to do while maintaining my earnings. It provides me with income while I sleep, an exit strategy and future pension for my business. Over the last eighteen months I have invested a great deal of time and money to discover what it takes to make technology really work and I would like to share some of these with you.
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.
2. You could up sell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
I am presently developing a number of websites. My main website is great, but it also confuses people. I'm selling speaking, training, recruitment services and 42 products. One of the changes I've made is that I am now developing one page websites to promote each product. I'm not the best at doing this kind of thing, so I use a piece of software called 60 second salesletters. I fill in the gaps on the questionnaire and voila - I have an instant one page website. I can import images, use any payment system for orders, change the colours and look. For me it is ideal because I know nothing about HTML, but can now make my own websites.
Abi Doyle, Head of Group Marketing, The Premier Paper Group
Not only did you put on an excellent programme...people have been talking about you non-stop. But also for not acting the Prima Donna! You worked really hard and you got the message across. Abi Doyle, Head of Group Marketing, The Premier Paper Group
Fabian Fidelis, CEO, Proactive, Malaysia
Just wanted to let you know again that your seminar really gave me the direction I needed to move my business into the big time Fabian Fidelis, CEO, Proactive, Malaysia
Alistair Altham, Group Marketing Director, Johnson Fry Securities Ltd, London
"What an excellent presentation. It was unanimously claimed as the best session any of the team had experienced. Everybody is charged up and my only challenge is to ensure that we carry through the great ideas you provided." Alistair Altham, Group Marketing Director, Johnson Fry Securities Ltd, London
Jeff Travis, Chief Executive, Life Insurance Association, UK
"I thought that your talk at our Management Conference at Twickenham Stadium was absolutely tremendous." Jeff Travis, Chief Executive, Life Insurance Association, UK
Annick Devillard, Director, The Rooster
Thank you for making another inspiring talk – the feedback has been amazing, everybody loved listening to you.
Annick Devillard, Director, The Rooster
Anneke BRINKHUIS—European Association of Chemical Distributors (FECC) - Brussels
Thank you for a job well done in Budapest. You will no doubt be pleased to hear you were rated the top speaker out of the 18 speakers. In the comments section the respondents wrote the following: motivational, very good, and relevant to all and: “it underlined the importance of people in the organisation”. Anneke BRINKHUIS—European Association of Chemical Distributors (FECC) - Brussels
Joe D Adams, Chairman Group 11 & Leaders Forum 6
“Frank Furness spoke to my Academy for Chief Executives Group 11 meeting and received the highest score of the year – 9.5. Many members described this as a magical learning day and were euphoric in their praise for Frank as a speaker both from the stand point of delivery as well as content.
From my point of view, as Chairman for Group 11 and former National Sales Manager and Managing Director of Encyclopaedia Britannica, I can say with complete confidence that Frank Furness is as good as it gets when he is on the stage delivering his message to his sales orientated audience.
He is humorous, charismatic and completely knowledgeable on his subject. He is quite simply, completely professional and outstanding value. Joe D Adams, Chairman Group 11 & Leaders Forum 6 THE ACADEMY FOR CHIEF EXECUTIVES
Harold J. Kluit, Director of Revenue & Marketing, Swissôtel Amsterdam
Last week I attended the presentation of Frank Furness and I just want to let you know that it turned out to be a super treat! This man was inspiring, fascinating, well informed and sharp. In addition to this he combined (in a very attractive & visual way!) all actual aspects regarding Sales followed by Marketing.
In short: My colleague and I have had a wonderful time! Thank you! Kind regards from the centre of Amsterdam. Harold J. Kluit, Director of Revenue & Marketing, Swissôtel Amsterdam
Paul du Toit, MD the Congruence Group
"Frank, congratulations on a great presentation on day 2 of the Dutch Convention in Amsterdam - the time always seems to whizz by when you're on stage, and your tips are always invaluable. If you had been given twice the time it probably would not have been enough. We need to get you to an upcoming convention in South Africa - and I believe nothing less than a pre-con would do you justice. Thanks and well done!" Paul du Toit, MD the Congruence Group
Your program at NSA Colorado was incredibly helpful. I have been singing your praises and marvelling that you would share that information so generously. Jana Stansfield
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