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Technology and the Internet
11 Tips to Develop and Promote Effective Newsletters and Ezines Online
Everyone should develop a 10 touch plan to stay in contact with their clients on a regular basis. The easiest way to do this is through an ezine or electronic newsletter.

This is a great way to share information, promote your products, and get feedback from your most important customers. Here are some pointers to creating a successful newsletter.

1. Have a Theme.
The largest pitfall to developing an effective newsletter is the lack of a theme. When creating newsletters on a regular basis, select a unique theme every month that appeals to your audience. Once you have identified a theme, be sure that your newsletter content focuses on that specific theme throughout its content. With my newsletter, I have a number of themes to suit my different audiences; sales, technology, speaking and motivation.

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Video - The New Marketing Revolution

Two years ago I predicted that video was going to change the way we all did business on the internet.


Take a look at a March 2008 report by comScore (NASDAQ: SCOR), a leader in measuring the digital world statistics.
US Internet users viewed 11.5 billion videos online during the month of March 2008.

139 Million U.S. Internet users watched an average of 83 videos per viewer in March 2008.

73.7% of the total U.S. Internet Audience viewed video online during the month of March.

84.8 million viewers watched 4.3 billion videos on YouTube, alone!

47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).

The average online video duration was 2.8 minutes.

The average online video viewer watched 235 minutes of video.

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A little known website strategy to get more traffic
Many people I speak to tell me they have a great website, but very little traffic. When I ask if they have done the most basic thing and submitted their website to the various search engines, most answer that they have not.
 
Here is a great strategy that very few people know about. DMOZ (also known as the Open Directory Project) is the grandfather of search engines and most search engines index use it for indexing websites. So it is essential for you or your website administrator to submit your website to be indexed into DMOZ so that search engines can find additional information about the website.
 
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How to Drive Traffic and Sales with Article Marketing
Article marketing is one of my favourite ways of establishing my brand, building my subscriber list and driving sales. It is the most efficient low cost, no cost way to promote yourself or your business.
 
It is the quickest and most cost effective way to drive traffic to your website and blog. More than that, it allows you to have permanent links spread across the internet pointing back to your site.
 
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What Leaders are Saying

Laura Stack, Director, The Productivity Pro(R), Inc

 

I want to, again, express my appreciation for the gift of your time and talent at the Enterprise Lab this past weekend in Phoenix. Your session was one of the best of the lab.  Participants raved on the evaluations!

Laura Stack, Director, The Productivity Pro(R), Inc

Dave Rogers, APSA, Singapore

 

Frank is one of the top sales presenters in the world and he delivered his high content, high impact, high value presentation with his usual eloquence, expertise, and enterprising nature
Dave Rogers, APSA, Singapore

Becky Graveney, Sales & Marketing Director—Initial Style Hotel & Conference Group

 

It was pitched perfectly & the feedback from both the audience & senior management was excellent. It certainly fired up the troops and they have gone back to their ‘dens’ with more focus, imagination and ambition

Becky Graveney, Sales & Marketing Director—Initial Style Hotel & Conference Group

Jeff Travis, Chief Executive, Life Insurance Association, UK

 

"I thought that your talk at our Management Conference at Twickenham Stadium was absolutely tremendous."
Jeff Travis, Chief Executive, Life Insurance Association, UK

Andreu Mateu Lamas, CEO, Dreams and Adventures, Spain

 

You are the king of the Easy, effective and on a shoe string marketing online.

Andreu Mateu Lamas, CEO, Dreams and Adventures, Spain

Abi Doyle, Head of Group Marketing, The Premier Paper Group

 

Not only did you put on an excellent programme...people have been talking about you non-stop. But also for not acting the Prima Donna! You worked really hard and you got the message across.
Abi Doyle, Head of Group Marketing, The Premier Paper Group

Clive Chappell - Sales & Marketing Manager, MFH Group Of Companies

 

Just a quick message to thank you for the seminar you presented last week in Leeds. The content was one of the best (if not the best) I have ever had the pleasure of listening to.
Clive Chappell  -  Sales & Marketing Manager,  MFH Group Of Companies

Annick Devillard, Director, The Rooster

 

Thank you for making another inspiring talk – the feedback has been amazing, everybody loved listening to you.

Annick Devillard, Director, The Rooster

Ian Curran—MD THQ

 

Rome, - an offsite meeting with my reports -  heads of business from across the world, different nationalities, different backgrounds and different business areas. Frank conducted a half day session on day two of the three day meeting.
Frank is energised, motivated and engaging. There was no-one in the room who was not captivated by what he was saying. He had really prepared and tailored his material to fit into my required business outcomes. The whole morning was varied, interesting, moving, thought provoking and uplifting.
My team was left highly motivated for the business year ahead, driven, and armed with tools to help realise action plans. Testament to the impact of Frank’s session is that once back in the office, dealing with daily work issues, the team continues to pull on the resources and motivation gained from Frank.
I would highly recommend Frank – he is one of the best speakers I have ever had the opportunity to experience.
Ian Curran—MD THQ

Harold J. Kluit, Director of Revenue & Marketing

 

Last week I attended the presentation of Frank Furness and I just want to let you know that it turned out to be a super treat! This man was inspiring, fascinating, well informed and sharp. In addition to this he combined (in a very attractive & visual way!) all actual aspects regarding Sales followed by Marketing.
Harold J. Kluit, Director of Revenue & Marketing, Swissôtel Amsterdam

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