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Technology and the Internet
11 Tips to Develop and Promote Effective Newsletters and Ezines Online
Everyone should develop a 10 touch plan to stay in contact with their clients on a regular basis. The easiest way to do this is through an ezine or electronic newsletter.

This is a great way to share information, promote your products, and get feedback from your most important customers. Here are some pointers to creating a successful newsletter.

1. Have a Theme.
The largest pitfall to developing an effective newsletter is the lack of a theme. When creating newsletters on a regular basis, select a unique theme every month that appeals to your audience. Once you have identified a theme, be sure that your newsletter content focuses on that specific theme throughout its content. With my newsletter, I have a number of themes to suit my different audiences; sales, technology, speaking and motivation.

Video - The New Marketing Revolution

Two years ago I predicted that video was going to change the way we all did business on the internet.

Take a look at a March 2008 report by comScore (NASDAQ: SCOR), a leader in measuring the digital world statistics.
US Internet users viewed 11.5 billion videos online during the month of March 2008.

139 Million U.S. Internet users watched an average of 83 videos per viewer in March 2008.

73.7% of the total U.S. Internet Audience viewed video online during the month of March.

84.8 million viewers watched 4.3 billion videos on YouTube, alone!

47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).

The average online video duration was 2.8 minutes.

The average online video viewer watched 235 minutes of video.

A little known website strategy to get more traffic
Many people I speak to tell me they have a great website, but very little traffic. When I ask if they have done the most basic thing and submitted their website to the various search engines, most answer that they have not.
Here is a great strategy that very few people know about. DMOZ (also known as the Open Directory Project) is the grandfather of search engines and most search engines index use it for indexing websites. So it is essential for you or your website administrator to submit your website to be indexed into DMOZ so that search engines can find additional information about the website.
How to Drive Traffic and Sales with Article Marketing
Article marketing is one of my favourite ways of establishing my brand, building my subscriber list and driving sales. It is the most efficient low cost, no cost way to promote yourself or your business.
It is the quickest and most cost effective way to drive traffic to your website and blog. More than that, it allows you to have permanent links spread across the internet pointing back to your site.

What Leaders are Saying



Thank you for a job well done in Budapest. You will no doubt be pleased to hear you were rated the top speaker out of the 18 speakers. In the comments section the respondents wrote the following: motivational, very good, relevant to all and: 'it  underlined the importance of people in the organisation'.
Anneke BRINKHUIS - European Association of Chemical Distributors (FECC)  - Brussels

Clive Chappell - Sales & Marketing Manager, MFH Group Of Companies


Just a quick message to thank you for the seminar you presented last week in Leeds. The content was one of the best (if not the best) I have ever had the pleasure of listening to.
Clive Chappell  -  Sales & Marketing Manager,  MFH Group Of Companies

W Mitchell, author of, It's Not What Happen To You, It's What You Do About It


Every time I sit in Frank's audience it’s like going to the bank - AND Making a Big Deposit. What do you need to learn to fatten your bank account?
W Mitchell, author of, It's Not What Happen To You, It's What You Do About It

Jonathan Gerber, Managing Director—American Express & Seekers Travel South Africa


Your very accessible style made the information you shared with our team intelligible and easy to assimilate, and we still talk about the incredibly ‘simple’ approach you adopt to what is often considered the complicated process of doing business. Not without the elements of fun, your presentation was well targeted and well received, and we thank you for your insight and for presenting your ideas in a way that each delegate believed that they could take back with them, and move towards personal and professional growth and success

Jonathan Gerber, Managing Director—American Express & Seekers Travel South Africa

Ian Curran, MD THQ


Rome, April 2008, - an offsite meeting with my reports -  heads of business from across the world, different nationalities, different backgrounds and different business areas. Frank conducted a half day session on day two of the three day meeting.

Frank is energised, motivated and engaging. There was no-one in the room who was not captivated by what he was saying. He had really prepared and tailored his material to fit into my required business outcomes. The whole morning was varied, interesting, moving, thought provoking and uplifting.

My team was left highly motivated for the business year ahead, driven, and armed with tools to help realise action plans. Testament to the impact of Frank's session, is that once back in the office, dealing with daily work issues, the team continues to pull on the resources and motivation gained from Frank.

I would highly recommend Frank - he is one of the best speakers I have ever had the opportunity to experience.

Ian Curran, MD THQ

Harold J. Kluit, Director of Revenue & Marketing


Last week I attended the presentation of Frank Furness and I just want to let you know that it turned out to be a super treat! This man was inspiring, fascinating, well informed and sharp. In addition to this he combined (in a very attractive & visual way!) all actual aspects regarding Sales followed by Marketing.
Harold J. Kluit, Director of Revenue & Marketing, Swissôtel Amsterdam

Paul Vittles, Director, ACNielsen Australia


“I’ve now seen Frank have an impact on three separate audiences from chief executives to people in their first sales role. He is always stimulating – with a great combination of practical sales knowledge, constant confidence-building, and an energizing presentational style”

Paul Vittles, Director, ACNielsen Australia

Jana Stansfield


Your program at NSA Colorado was incredibly helpful.  I have been singing your praises and marvelling that you would share that information so generously.
Jana Stansfield

Ben Bennett, CEO, Infinity, Thailand


"The highlight of the Infinity Financial Solutions Sales Seminar was unquestionably the session delivered by Frank Furness entitled ‘Successful Sales Consultancy’. Our Consultants have been buzzing since this session - as well as a vastly improved sense of team spirit, individuals have identified where they were going wrong and have adopted a back to basics approach that I am sure will deliver rewards immediately. We all can't wait for the next conference and look forward to getting even more value from Frank"

Ben Bennett, CEO, Infinity, Thailand

Fabian Fidelis, CEO, Proactive, Malaysia


Just wanted to let you know again that your seminar really gave me the direction I needed to move my business into the big time
Fabian Fidelis, CEO, Proactive, Malaysia

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