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Technology and the Internet
11 Tips to Develop and Promote Effective Newsletters and Ezines Online
Everyone should develop a 10 touch plan to stay in contact with their clients on a regular basis. The easiest way to do this is through an ezine or electronic newsletter.

This is a great way to share information, promote your products, and get feedback from your most important customers. Here are some pointers to creating a successful newsletter.

1. Have a Theme.
The largest pitfall to developing an effective newsletter is the lack of a theme. When creating newsletters on a regular basis, select a unique theme every month that appeals to your audience. Once you have identified a theme, be sure that your newsletter content focuses on that specific theme throughout its content. With my newsletter, I have a number of themes to suit my different audiences; sales, technology, speaking and motivation.

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Video - The New Marketing Revolution

Two years ago I predicted that video was going to change the way we all did business on the internet.


Take a look at a March 2008 report by comScore (NASDAQ: SCOR), a leader in measuring the digital world statistics.
US Internet users viewed 11.5 billion videos online during the month of March 2008.

139 Million U.S. Internet users watched an average of 83 videos per viewer in March 2008.

73.7% of the total U.S. Internet Audience viewed video online during the month of March.

84.8 million viewers watched 4.3 billion videos on YouTube, alone!

47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).

The average online video duration was 2.8 minutes.

The average online video viewer watched 235 minutes of video.

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A little known website strategy to get more traffic
Many people I speak to tell me they have a great website, but very little traffic. When I ask if they have done the most basic thing and submitted their website to the various search engines, most answer that they have not.
 
Here is a great strategy that very few people know about. DMOZ (also known as the Open Directory Project) is the grandfather of search engines and most search engines index use it for indexing websites. So it is essential for you or your website administrator to submit your website to be indexed into DMOZ so that search engines can find additional information about the website.
 
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How to Drive Traffic and Sales with Article Marketing
Article marketing is one of my favourite ways of establishing my brand, building my subscriber list and driving sales. It is the most efficient low cost, no cost way to promote yourself or your business.
 
It is the quickest and most cost effective way to drive traffic to your website and blog. More than that, it allows you to have permanent links spread across the internet pointing back to your site.
 
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What Leaders are Saying

Jonathan Gerber, Managing Director—American Express & Seekers Travel South Africa

 

Your very accessible style made the information you shared with our team intelligible and easy to assimilate, and we still talk about the incredibly ‘simple’ approach you adopt to what is often considered the complicated process of doing business. Not without the elements of fun, your presentation was well targeted and well received, and we thank you for your insight and for presenting your ideas in a way that each delegate believed that they could take back with them, and move towards personal and professional growth and success

Jonathan Gerber, Managing Director—American Express & Seekers Travel South Africa

Dave Rogers, APSA, Singapore

 

Frank is one of the top sales presenters in the world and he delivered his high content, high impact, high value presentation with his usual eloquence, expertise, and enterprising nature
Dave Rogers, APSA, Singapore

William J. Brunkhardt – President, Entrepreneurs Organisation -Kansas City

 

"EO-Kansas City was fortunate enough to have a long visit with Frank Furness recently. As president of the Chapter and one who attends EO events globally, I can honestly say that Frank's presentation is right on target. As entrepreneurs we must take advantage of the best time management technologies and services. Frank provides us a wealth of time management and cost saving techniques that we all can use.

Frank is charming, dynamic and full of energy... Clearly of EO calibre! I recommend him to any and all Chapters!
William J. Brunkhardt – President, Entrepreneurs Organisation -Kansas City

Stuart Thomson, MD of PIC, Dubai

 

After many years in the sales industry, it has been highly refreshing to find a professional who can rekindle the fire in our sales force. Frank's professionalism and knowledge of sales in my opinion cannot be equaled and since his motivational talk, there has been a dramatic increase in our sales figures.
Stuart Thomson, MD of PIC, Dubai

Jeff Travis, Chief Executive, Life Insurance Association, UK

 

"I thought that your talk at our Management Conference at Twickenham Stadium was absolutely tremendous."
Jeff Travis, Chief Executive, Life Insurance Association, UK

Becky Graveney, Sales & Marketing Director—Initial Style Hotel & Conference Group

 

It was pitched perfectly & the feedback from both the audience & senior management was excellent. It certainly fired up the troops and they have gone back to their ‘dens’ with more focus, imagination and ambition

Becky Graveney, Sales & Marketing Director—Initial Style Hotel & Conference Group

Harold J. Kluit, Director of Revenue & Marketing

 

Last week I attended the presentation of Frank Furness and I just want to let you know that it turned out to be a super treat! This man was inspiring, fascinating, well informed and sharp. In addition to this he combined (in a very attractive & visual way!) all actual aspects regarding Sales followed by Marketing.
Harold J. Kluit, Director of Revenue & Marketing, Swissôtel Amsterdam

Paul Vittles, Director, ACNielsen Australia

 

“I’ve now seen Frank have an impact on three separate audiences from chief executives to people in their first sales role. He is always stimulating – with a great combination of practical sales knowledge, constant confidence-building, and an energizing presentational style”

Paul Vittles, Director, ACNielsen Australia

Keith Millard, Chairman—The Executive Council

 

You provided the group with a wealth of ideas, techniques and practices to achieve greatly improved sales. The group greatly enjoyed the humour that threaded its way throughout your presentation without allowing this to turn the morning solely into entertainment. The focus on attitude and attributes of sales people, both in recruitment and ongoing performance was ideal for our group

Keith Millard, Chairman—The Executive Council

Ben Bennett, CEO, Infinity, Thailand

 

"The highlight of the Infinity Financial Solutions Sales Seminar was unquestionably the session delivered by Frank Furness entitled ‘Successful Sales Consultancy’. Our Consultants have been buzzing since this session - as well as a vastly improved sense of team spirit, individuals have identified where they were going wrong and have adopted a back to basics approach that I am sure will deliver rewards immediately. We all can't wait for the next conference and look forward to getting even more value from Frank"

Ben Bennett, CEO, Infinity, Thailand

Franks YouTube Channel

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Success Traits Ebook

by Frank Furness

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