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Technology and the Internet
11 Tips to Develop and Promote Effective Newsletters and Ezines Online
Everyone should develop a 10 touch plan to stay in contact with their clients on a regular basis. The easiest way to do this is through an ezine or electronic newsletter.

This is a great way to share information, promote your products, and get feedback from your most important customers. Here are some pointers to creating a successful newsletter.

1. Have a Theme.
The largest pitfall to developing an effective newsletter is the lack of a theme. When creating newsletters on a regular basis, select a unique theme every month that appeals to your audience. Once you have identified a theme, be sure that your newsletter content focuses on that specific theme throughout its content. With my newsletter, I have a number of themes to suit my different audiences; sales, technology, speaking and motivation.

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Video - The New Marketing Revolution

Two years ago I predicted that video was going to change the way we all did business on the internet.


Take a look at a March 2008 report by comScore (NASDAQ: SCOR), a leader in measuring the digital world statistics.
US Internet users viewed 11.5 billion videos online during the month of March 2008.

139 Million U.S. Internet users watched an average of 83 videos per viewer in March 2008.

73.7% of the total U.S. Internet Audience viewed video online during the month of March.

84.8 million viewers watched 4.3 billion videos on YouTube, alone!

47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).

The average online video duration was 2.8 minutes.

The average online video viewer watched 235 minutes of video.

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A little known website strategy to get more traffic
Many people I speak to tell me they have a great website, but very little traffic. When I ask if they have done the most basic thing and submitted their website to the various search engines, most answer that they have not.
 
Here is a great strategy that very few people know about. DMOZ (also known as the Open Directory Project) is the grandfather of search engines and most search engines index use it for indexing websites. So it is essential for you or your website administrator to submit your website to be indexed into DMOZ so that search engines can find additional information about the website.
 
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How to Drive Traffic and Sales with Article Marketing
Article marketing is one of my favourite ways of establishing my brand, building my subscriber list and driving sales. It is the most efficient low cost, no cost way to promote yourself or your business.
 
It is the quickest and most cost effective way to drive traffic to your website and blog. More than that, it allows you to have permanent links spread across the internet pointing back to your site.
 
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What Leaders are Saying

Sean Farnell, Partner, Client Services, Burgis & Bullock, Chartered Accountants, Scotland

 

"Frank Furness injects his presentations with a genuine passion for the subject bringing his message to life with real world examples drawing from blue-chip businesses he has helped to grow. Never boring and always informative Frank is one of the best speakers and trainers I have seen in a long time. Highly recommended.

Sean Farnell, Partner, Client Services, Burgis & Bullock, Chartered Accountants, Scotland

Deborah Fox, Managing Director, Emerging Real Estate Ltd

 

A day of sales training with Frank Furness so inspired our sales team that six weeks on, and they are still enthusiastically employing his techniques.  Each sales person in the office has their goals pinned up in front of them and we have a huge poster in the office which says ‘Think Frank’.

Frank has changed the way we work – he has given us confidence to enjoy the sales pitch and to sell better and more effectively.
Deborah Fox, Managing Director, Emerging Real Estate Ltd

W Mitchell, author of, It's Not What Happen To You, It's What You Do About It

 

Every time I sit in Frank's audience it’s like going to the bank - AND Making a Big Deposit. What do you need to learn to fatten your bank account?
W Mitchell, author of, It's Not What Happen To You, It's What You Do About It

Laura Stack, Director, The Productivity Pro(R), Inc

 

I want to, again, express my appreciation for the gift of your time and talent at the Enterprise Lab this past weekend in Phoenix. Your session was one of the best of the lab.  Participants raved on the evaluations!

Laura Stack, Director, The Productivity Pro(R), Inc

Fabian Fidelis, CEO, Proactive, Malaysia

 

Just wanted to let you know again that your seminar really gave me the direction I needed to move my business into the big time
Fabian Fidelis, CEO, Proactive, Malaysia

Hans Poortvliet, Managing Director, HSMAI Nederland

 

While working on the details of our 2008 LEADERSHIP programme, Mr. Furness was suggested to us by various people. Were they ever right! After a brief, but very pleasant and ‘to the point’ telephone conversation, I was fully confident that Frank was definitely ‘our man’. Seen his extensive background in sales, we asked Mr. Furness to take care of the ‘HSMAI Leadership in Sales Event. Frank delivered that afternoon an upbeat, dynamic and cutting edge presentation on sales & marketing. Filled with humour, impressive facts, ‘speaking’ pictures and many, many practical ‘sales tools’. Afterwards he left the audience with several dedicated websites full of practical tools for their review and use. The feedback we got from our members was nothing less than superb! I therefore can only strongly advise any organization (looking for the ‘latest in sales & marketing’) to contact or even better: ‘secure’ Mr. Frank Furness for their programme.
Hans Poortvliet, Managing Director, HSMAI Nederland

Joe D Adams, Chairman Group 11 & Leaders Forum 6

 

“Frank Furness spoke to my Academy for Chief Executives Group 11 meeting and received the highest score of the year – 9.5. Many members described this as a magical learning day and were euphoric in their praise for Frank as a speaker both from the stand point of delivery as well as content.

From my point of view, as Chairman for Group 11 and former National Sales Manager and Managing Director of Encyclopaedia Britannica, I can say with complete confidence that Frank Furness is as good as it gets when he is on the stage delivering his message to his sales orientated audience.

He is humorous, charismatic and completely knowledgeable on his subject. He is quite simply, completely professional and outstanding value.
Joe D Adams, Chairman Group 11 & Leaders Forum 6
THE ACADEMY FOR CHIEF EXECUTIVES

Trudi McMenemy, Manager, Salters

 

I enjoyed it very much and found a lot of your stories awe inspiring, thought provoking and poignant.  You talked about a lot of remarkable people, yourself and family included and I have repeated a lot of these stories to my family, often with tears in my eyes!!
Trudi McMenemy, Manager, Salters
PTO

Dave Rogers, APSA, Singapore

 

Frank is one of the top sales presenters in the world and he delivered his high content, high impact, high value presentation with his usual eloquence, expertise, and enterprising nature
Dave Rogers, APSA, Singapore

Becky Graveney, Sales & Marketing Director—Initial Style Hotel & Conference Group

 

It was pitched perfectly & the feedback from both the audience & senior management was excellent. It certainly fired up the troops and they have gone back to their ‘dens’ with more focus, imagination and ambition

Becky Graveney, Sales & Marketing Director—Initial Style Hotel & Conference Group

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