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Multiple Sources of Income through Technology

Multiple Sources of Income through Technology  

 by Frank Furness CSP

I love gadgets and technology and it has completely changed the way that I think and work. It also enables me to choose only the speaking engagements that I want to do while maintaining my earnings. It provides me with income while I sleep, an exit strategy and future pension for my business. Over the last eighteen months I have invested a great deal of time and money to discover what it takes to make technology really work and I would like to share some of these with you.

Digital voice recorder - I bought my first digital recorder when they first appeared on the market and now use the Olympus DS4000 which is superb. I use it to record my talks which I can then turn into saleable products. I also interview top personalities and insert these recordings into my talks and products.

Voice Recognition Software. - A few years ago I spoke one language and the recognition typed another. With a bit of training, Dragon 8 has 95% accuracy and saves me time. All my emails and documents are now dictated and my new book is being written using it. Thank goodness the one finger typing days are a thing of the past.

Audio CDs -I now have 13 audio products, mostly triple CD series. By the end of April I will have another eight, including two super products that will sell for £500 each. My first audio product was recorded on a £100 minidisk and resulted in a £35,000 order. With today's technology, all my recordings are done at home using a Rode NT1000 microphone, Focus Trackmaster preamp and Adobe Audition software. I can now do all my recordings and editing when I want to and produce a massive amount of product. With a small amount of practice, this is not difficult to do, anyone can master it.

DVDs - I have 3 DVDs. Two were the results of being videoed at presentations I gave and one was where I hired a crew to film me. It cost me a small fortune to have these turned into DVDs. Now using Adobe Premier or Pinnacle Pro (£70), I can do this myself.

Websites - I have a great website, but it is a bit confusing. I'm trying to sell speaking, training, consultancy and products. I am setting up one page websites for each of these areas as well as a website for each product. I am not a 'techie' and don't know much about HTML, but using 'Header Generator' and '60 second sales letter' software, I can produce these websites that bring in sales while I sleep.

Sales Copy - One of the most interesting things I have learned is the importance of having catchy headers and having the right sales copy. Once again, I use software that through wizards enables me to get copy that sells.

Lists - Last year I spoke in Hollywood with an Internet superstar, Joel Christopher. I became friendly with him and bought his programme on list building. I now have nearly 10,000 subscribers from all over the world and this is what sells product. You must start to build your lists immediately.

Ezine - I avoided having an electronic newsletter (ezine) for ages. My first newsletter last year resulted in 10 International bookings from people that I had never met, but my newsletter was passed on to them by my other subscribers. With so many newsletters circulating, content is king and is going to be the one differentiator between getting your newsletter read or deleted. I use a company called Constant Contact (www.constantcontact.com) for my newsletter. It is easily constructed and provides statistics on clickthroughs and resultant sales of products on my website. I use another piece of software called 'Ezineannouncer' to spread my newsletter globally and bring in a ton of new subscribers. Get your newsletters going now, even if it's only being sent to ten people.

Affiliates - How would you like to have sales representatives all around the world selling your products? Well, this is fairly easy to do on an affiliate programme. I sell other peoples products and have people all over the world selling mine (including Dottie Walters in the USA, take a look at her website and you will see some of my products)

Teleseminars - How do you keep in touch with all your past and future clients and delegates that have attended your talks? The easiest way is to run teleseminars. Once again this is easy to do. I normally use three way calling and have an overseas guest. You can mute your listeners; have question and answer sessions and immediately afterwards have a CD product to sell.

Computer Recording Equipment - I have bought a programme that will record any telephone conversations that I have. This is great for interviews as well as recording briefs that I conduct with clients before I speak.

Websites - With today's technology, you can add video and audio to your website. I use a company called Advenzia (www.advenzia.com) for my website as they have built in an affiliate programme and allow me to make my own changes whenever and wherever I want to. My last webmasters made a fortune from me by charging every time I wanted to make any small change. You must have the ability to make changes on your website.

Interactive Marketing CD - Most glossy brochures go straight into the bin. For a number of years I have been using an interactive CD that I send to potential clients and enquiries. This has resulted in a 95% close rate as it can contain so much information: videos and audio of you presenting, TV and radio interviews, information on all your programmes, clients, testimonials and a lot more. With today's technology, this is affordable and provides a great return on investment.

Video for PowerPoint - How would you like to be speaking at a convention, do a video interview with the CEO and have it as part of your presentation? This is easy to do with a simple video camera and software (I use Pinnacle Pro). Think about how you can use this type of technology to differentiate yourself from the other speakers and trainers. Even more impressive, how would you like it if the day after your talk, all your delegates can go in to your website and listen to the presentation and see photos and watch a video of the talk. Amazing and doable with a small amount of training.

Photos - This is the easiest thing to do. With digital cameras nowadays, you can easily insert photographs into your presentations.

All of these are just a few of the things you can do to enhance your business and provide multiple sources of income. Having spent eighteen months studying all this, I have mountains of information. To get your free eBook where I share some of this information, please download it from www.frankfurness.com/internet.cfm Also, take a look at my one day seminar on 'Multiple Sources of Income' on my website or call me on +44 (0)1923 248200 or email me at [email protected] Frank Furness CSP FPSA speaks and presents globally and is the past president of the Professional Speakers Association of Europe

About the Author

Frank Furness CSP FPSA speaks and presents globally and is the past president of the Professional Speakers Association of Europe


What Leaders are Saying

Deborah Fox, Managing Director, Emerging Real Estate Ltd


A day of sales training with Frank Furness so inspired our sales team that six weeks on, and they are still enthusiastically employing his techniques.  Each sales person in the office has their goals pinned up in front of them and we have a huge poster in the office which says ‘Think Frank’.

Frank has changed the way we work – he has given us confidence to enjoy the sales pitch and to sell better and more effectively.
Deborah Fox, Managing Director, Emerging Real Estate Ltd

Trudi McMenemy, Manager, Salters


I enjoyed it very much and found a lot of your stories awe inspiring, thought provoking and poignant.  You talked about a lot of remarkable people, yourself and family included and I have repeated a lot of these stories to my family, often with tears in my eyes!!
Trudi McMenemy, Manager, Salters

Alistair Altham, Group Marketing Director, Johnson Fry Securities Ltd, London


"What an excellent presentation. It was unanimously claimed as the best session any of the team had experienced. Everybody is charged up and my only challenge is to ensure that we carry through the great ideas you provided."
Alistair Altham, Group Marketing Director, Johnson Fry Securities Ltd, London

Fabian Fidelis, CEO, Proactive, Malaysia


Just wanted to let you know again that your seminar really gave me the direction I needed to move my business into the big time
Fabian Fidelis, CEO, Proactive, Malaysia

Keith Millard, Chairman—The Executive Council


You provided the group with a wealth of ideas, techniques and practices to achieve greatly improved sales. The group greatly enjoyed the humour that threaded its way throughout your presentation without allowing this to turn the morning solely into entertainment. The focus on attitude and attributes of sales people, both in recruitment and ongoing performance was ideal for our group

Keith Millard, Chairman—The Executive Council

Dave Rogers, APSA, Singapore


Frank is one of the top sales presenters in the world and he delivered his high content, high impact, high value presentation with his usual eloquence, expertise, and enterprising nature
Dave Rogers, APSA, Singapore

Harold J. Kluit, Director of Revenue & Marketing, Swissôtel Amsterdam


Last week I attended the presentation of Frank Furness and I just want to let you know that it turned out to be a super treat! This man was inspiring, fascinating, well informed and sharp. In addition to this he combined (in a very attractive & visual way!) all actual aspects regarding Sales followed by Marketing.

In short: My colleague and I have had a wonderful time! Thank you! Kind regards from the centre of Amsterdam.
Harold J. Kluit, Director of Revenue & Marketing, Swissôtel Amsterdam

Joe D Adams, Chairman Group 11 & Leaders Forum 6


“Frank Furness spoke to my Academy for Chief Executives Group 11 meeting and received the highest score of the year – 9.5. Many members described this as a magical learning day and were euphoric in their praise for Frank as a speaker both from the stand point of delivery as well as content.

From my point of view, as Chairman for Group 11 and former National Sales Manager and Managing Director of Encyclopaedia Britannica, I can say with complete confidence that Frank Furness is as good as it gets when he is on the stage delivering his message to his sales orientated audience.

He is humorous, charismatic and completely knowledgeable on his subject. He is quite simply, completely professional and outstanding value.
Joe D Adams, Chairman Group 11 & Leaders Forum 6

Paul du Toit, MD the Congruence Group


"Frank, congratulations on a great presentation on day 2 of the Dutch Convention in Amsterdam - the time always seems to whizz by when you're on stage, and your tips are always invaluable. If you had been given twice the time it probably would not have been enough. We need to get you to an upcoming convention in South Africa - and I believe nothing less than a pre-con would do you justice. Thanks and well done!"
Paul du Toit, MD the Congruence Group

Clive Chappell - Sales & Marketing Manager, MFH Group Of Companies


Just a quick message to thank you for the seminar you presented last week in Leeds. The content was one of the best (if not the best) I have ever had the pleasure of listening to.
Clive Chappell  -  Sales & Marketing Manager,  MFH Group Of Companies

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