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How to develop a Powerful Salesletter
How to develop a Powerful Salesletter
By Frank Furness
I am presently developing a number of websites. My main website is great, but it also confuses people. I'm selling speaking, training, recruitment services and 42 products. One of the changes I've made is that I am now developing one page websites to promote each product. I'm not the best at doing this kind of thing, so I use a piece of software called 60 second salesletters. I fill in the gaps on the questionnaire and voila -  I have an instant one page website. I can import images, use any payment system for orders, change the colours and look. For me it is ideal because I know nothing about HTML, but can now make my own websites. Take a look at some of the websites that I have produced using 60 second salesletters:
 
It's a huge misconception that people don't read long salesletters. Billions of direct mail pieces have proven that people buy, in general, at a higher rate from long, benefit-laden salesletters.
While you may not personally read long salesletters, people who are honestly, genuinely interested in your product, idea, concept, or service will not only read long letters but also buy from them.
Many years ago a very famous advertising man named John Caples said "A letter can never be too long, it can only be too boring."
 
"60-Second Salesletters"forces you to load your salesletter with benefits. And this is what makes the copy and the letter interesting to your prospects. That's why they'll read it.
60-Second Salesletters"forces you to spell out the features and benefits of your product, with proven direct response principles plus an offer, guarantee, bonuses and so forth built right into it.
 
  • Create a separate letter foreachof your products or services
  • Create multiple letters(as many as you want!) for each productso you cantestto see which works best.
  • Use different letters for the same product totarget different audienceswho may be interested in the same product for different reasons
  • Develop different versions of your salesletters to use forfollow-up promotions
  • Save as many different letters as you want-- or even drafts and different versions of letters -- and organize them in your personal archives
... And more! With the ability toautomate your sales copy writing processand produce unlimited professional salesletters on demand, you can create a library of killer sales materials and watch its impact on every aspect of your business and profits.
Take a look at this great product athttp://tinyurl.com/f5r23
 
Frank FurnessCSP CFP is a professional speaker and trainer specialising in sales and sales management. He has educated, entertained and inspired audiences in 42 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ?Sales Tips & Ideas? newsletter, email[email protected]or telephone+ 44 (0) 1923 248200. www.frankfurness.com
 
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to [email protected] Take a look at other articles, free software and e-Books athttp://www.frankfurness.com/
Download 39 Power Sales Closing Scripts athttp://www.frankfurness.com/closingscripts.cfm   
 
 
 
 

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Ben Bennett, CEO, Infinity, Thailand

 

"The highlight of the Infinity Financial Solutions Sales Seminar was unquestionably the session delivered by Frank Furness entitled ‘Successful Sales Consultancy’. Our Consultants have been buzzing since this session - as well as a vastly improved sense of team spirit, individuals have identified where they were going wrong and have adopted a back to basics approach that I am sure will deliver rewards immediately. We all can't wait for the next conference and look forward to getting even more value from Frank"

Ben Bennett, CEO, Infinity, Thailand

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Clive Chappell  -  Sales & Marketing Manager,  MFH Group Of Companies

Clive Chappell - Sales & Marketing Manager, MFH Group Of Companies

 

Just a quick message to thank you for the seminar you presented last week in Leeds.The content was one of the best (if not the best) I have ever had the pleasure of listening to.
Clive Chappell -  Sales & Marketing Manager,  MFH Group Of Companies


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W Mitchell, author of, It's Not What Happen To You, It's What You Do About It

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Harold J. Kluit, Director of Revenue & Marketing, Swissôtel Amsterdam

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While working on the details of our 2008 LEADERSHIP programme, Mr. Furness was suggested to us by various people. Were they ever right! After a brief, but very pleasant and 'to the point' telephone conversation, I was fully confident that Frank was definitely 'our man'. Seen his extensive background in sales, we asked Mr. Furness to take care of the 'HSMAI Leadership in Sales' Event on March 13th 2008. Frank delivered that afternoon an upbeat, dynamic and cutting edge presentation on sales & marketing. Filled with humour, impressive facts, 'speaking' pictures and many, many practical sales tools. Afterwards he left the audience with several dedicated websites full of practical tools for their review and use. The feedback we got from our members was nothing less then superb! I therefore can only strongly advise any organization (looking for the 'latest in sales & marketing') to contact or even better: 'secure' Mr. Frank Furness for their programme.
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