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How to develop a Powerful Salesletter
How to develop a Powerful Salesletter
By Frank Furness
I am presently developing a number of websites. My main website is great, but it also confuses people. I'm selling speaking, training, recruitment services and 42 products. One of the changes I've made is that I am now developing one page websites to promote each product. I'm not the best at doing this kind of thing, so I use a piece of software called 60 second salesletters. I fill in the gaps on the questionnaire and voila -  I have an instant one page website. I can import images, use any payment system for orders, change the colours and look. For me it is ideal because I know nothing about HTML, but can now make my own websites. Take a look at some of the websites that I have produced using 60 second salesletters:
 
It's a huge misconception that people don't read long salesletters. Billions of direct mail pieces have proven that people buy, in general, at a higher rate from long, benefit-laden salesletters.
While you may not personally read long salesletters, people who are honestly, genuinely interested in your product, idea, concept, or service will not only read long letters but also buy from them.
Many years ago a very famous advertising man named John Caples said "A letter can never be too long, it can only be too boring."
 
"60-Second Salesletters"forces you to load your salesletter with benefits. And this is what makes the copy and the letter interesting to your prospects. That's why they'll read it.
60-Second Salesletters"forces you to spell out the features and benefits of your product, with proven direct response principles plus an offer, guarantee, bonuses and so forth built right into it.
 
  • Create a separate letter foreachof your products or services
  • Create multiple letters(as many as you want!) for each productso you cantestto see which works best.
  • Use different letters for the same product totarget different audienceswho may be interested in the same product for different reasons
  • Develop different versions of your salesletters to use forfollow-up promotions
  • Save as many different letters as you want-- or even drafts and different versions of letters -- and organize them in your personal archives
... And more! With the ability toautomate your sales copy writing processand produce unlimited professional salesletters on demand, you can create a library of killer sales materials and watch its impact on every aspect of your business and profits.
Take a look at this great product athttp://tinyurl.com/f5r23
 
Frank FurnessCSP CFP is a professional speaker and trainer specialising in sales and sales management. He has educated, entertained and inspired audiences in 42 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ?Sales Tips & Ideas? newsletter, email[email protected]or telephone+ 44 (0) 1923 248200. www.frankfurness.com
 
NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to [email protected] Take a look at other articles, free software and e-Books athttp://www.frankfurness.com/
Download 39 Power Sales Closing Scripts athttp://www.frankfurness.com/closingscripts.cfm   
 
 
 
 

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Hans Poortvliet, Managing Director, HSMAI Nederland

 

While working on the details of our 2008 LEADERSHIP programme, Mr. Furness was suggested to us by various people. Were they ever right! After a brief, but very pleasant and ‘to the point’ telephone conversation, I was fully confident that Frank was definitely ‘our man’. Seen his extensive background in sales, we asked Mr. Furness to take care of the ‘HSMAI Leadership in Sales Event. Frank delivered that afternoon an upbeat, dynamic and cutting edge presentation on sales & marketing. Filled with humour, impressive facts, ‘speaking’ pictures and many, many practical ‘sales tools’. Afterwards he left the audience with several dedicated websites full of practical tools for their review and use. The feedback we got from our members was nothing less than superb! I therefore can only strongly advise any organization (looking for the ‘latest in sales & marketing’) to contact or even better: ‘secure’ Mr. Frank Furness for their programme.
Hans Poortvliet, Managing Director, HSMAI Nederland

Laura Stack, Director, The Productivity Pro(R), Inc

 

I want to, again, express my appreciation for the gift of your time and talent at the Enterprise Lab this past weekend in Phoenix. Your session was one of the best of the lab.  Participants raved on the evaluations!

Laura Stack, Director, The Productivity Pro(R), Inc

Jonathan Gerber, Managing Director—American Express & Seekers Travel South Africa

 

Your very accessible style made the information you shared with our team intelligible and easy to assimilate, and we still talk about the incredibly ‘simple’ approach you adopt to what is often considered the complicated process of doing business. Not without the elements of fun, your presentation was well targeted and well received, and we thank you for your insight and for presenting your ideas in a way that each delegate believed that they could take back with them, and move towards personal and professional growth and success

Jonathan Gerber, Managing Director—American Express & Seekers Travel South Africa

Dave Rogers, APSA, Singapore

 

Frank is one of the top sales presenters in the world and he delivered his high content, high impact, high value presentation with his usual eloquence, expertise, and enterprising nature
Dave Rogers, APSA, Singapore

Annick Devillard, Director, The Rooster

 

Thank you for making another inspiring talk – the feedback has been amazing, everybody loved listening to you.

Annick Devillard, Director, The Rooster

Clive Chappell - Sales & Marketing Manager, MFH Group Of Companies

 

Just a quick message to thank you for the seminar you presented last week in Leeds. The content was one of the best (if not the best) I have ever had the pleasure of listening to.
Clive Chappell  -  Sales & Marketing Manager,  MFH Group Of Companies

Ben Bennett, CEO, Infinity, Thailand

 

"The highlight of the Infinity Financial Solutions Sales Seminar was unquestionably the session delivered by Frank Furness entitled ‘Successful Sales Consultancy’. Our Consultants have been buzzing since this session - as well as a vastly improved sense of team spirit, individuals have identified where they were going wrong and have adopted a back to basics approach that I am sure will deliver rewards immediately. We all can't wait for the next conference and look forward to getting even more value from Frank"

Ben Bennett, CEO, Infinity, Thailand

Robert Bailey, President and CEO, Abacus International Pte Ltd

 

CEO level delegates attending the inaugural Abacus International Online Travel Leaders Retreat rated Frank Furness as one of the most appreciated contributors at the event held in Macau.  His presentation not only provided thought provoking new perspectives for online Travel Agencies, the delegates attending felt that many of the tactics and techniques for online marketing could be implemented almost immediately. We greatly appreciated Frank’s contribution to the Retreat and with its sound mix of robust thinking and practical advice and would welcome him as a presenter at our events in the future.
Robert Bailey, President and CEO, Abacus International Pte Ltd

Fabian Fidelis, CEO, Proactive, Malaysia

 

Just wanted to let you know again that your seminar really gave me the direction I needed to move my business into the big time
Fabian Fidelis, CEO, Proactive, Malaysia

Ian Curran—MD THQ

 

Rome, - an offsite meeting with my reports -  heads of business from across the world, different nationalities, different backgrounds and different business areas. Frank conducted a half day session on day two of the three day meeting.
Frank is energised, motivated and engaging. There was no-one in the room who was not captivated by what he was saying. He had really prepared and tailored his material to fit into my required business outcomes. The whole morning was varied, interesting, moving, thought provoking and uplifting.
My team was left highly motivated for the business year ahead, driven, and armed with tools to help realise action plans. Testament to the impact of Frank’s session is that once back in the office, dealing with daily work issues, the team continues to pull on the resources and motivation gained from Frank.
I would highly recommend Frank – he is one of the best speakers I have ever had the opportunity to experience.
Ian Curran—MD THQ

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